Olympic Flame January 16, 2007
Posted by Steve in : The City, Chicago, The Arts in the City, Olympics , add a comment(Crain’s) — Chicago’s 2016 Olympic bid has a new visual component, 
as officials unveiled a logo that features a torch with a flame representing the city’s skyline. The orange flame, with a Sears Tower-like look, is meant to represent the city’s style of architecture while evoking “a city that rose from the ashes” in the wake of the Great Fire of 1871, according to a statement from the Chicago 2016 Committee, the local group leading the bid. The torch’s body is colored blue, in a nod to Lake Michigan, and green, to represent the city’s park system.
Even if the games don’t wind up here, the city hopes to reap a little cash from its Olympic bid. Merchandise featuring the logo will go on sale “soon,” the statement said.
The logo was created by VSA Partners Inc., a Chicago-based design studio.
