Are You an NFL Draft Fan?

The NFL draft is set for tomorrow and there is no first round pick for my beloved Bears (but thank God we now have a quarterback, Jay Cutler, that we can win with).

Sports Social Network, Fanfuego.com

My company, www.fanfuego.com, the leading sports social network, has videos on all the NFL draft prospects, covering their game highlights, their pro day workouts, and more interviews, etc.

I have found it amazing to see how athletes are using YouTube and other video services to provides fans like you and me the opportunity to see them prior to the draft.  The use of technology in an area like this is really incredible and it continues to add great  value to the teams in the selection process and for the fans who want to do their own draft analysis

Check out FanFuego’s Draft Central today or tomorrow!

And while you are there, why not join (takes less than a minute) and begin to connect with your favorite athletes before the draft, including Chicago Bears like Desmond Clark, Nick Roach, Fontel Mines, Jason McKee and more!

Nephew, Caleb Lavey, Hits the Big Time

My nephew, Caleb Lavey, now has 19 Division One Football Scholarship offers Caleb Lavey in Michigan Football Locker Room in 2002and got featured in a Michigan news article recently about his visit last weekend to Michigan.  My brother Mike and I were managers under Bo Schembechler in the 1975-1982 seasons and are huge Michigan fans.  He has been criss-crossing the country making unofficial visits to schools to get a feel for the coaches, the player, and the programs and he narrows down his decision.  Caleb is a fine young man with a huge heart and a real,knack for the football, to go along with his strong academic performance (he has a number of AP credits already).  While the changing of the guard at the helm of Michigan’s storied program to Rich Rodriguez weakened some of the Blue allegiances, his commitment to his players and the incredible coaching staff and facilities might help the Maize and Blue land Caleb Lavey, one of the top linebackers in the south, hailing from Celina, Texas.

As an outside observer, I am amazed at how the recruiting process has changed and how much earlier this process is taking place for high schoolers.  Many football standouts decide on their college in the winter of their junior years.  Caleb has said that he wants to decide by the beginning of his senior year of high school at Celina High School  (September 2009) where he will play college football.  A snippet of the article:

The 6-foot-4, 225-pound Lavey is a Michigan legacy of sorts. His father Mike served as a team manager for the football program from 1975 through 1979. After graduating, his job search necessitated a move to Texas in the early 1980s, but his college football loyalty remained in the Great Lakes State. That virtually assured that any of his offspring would root for the Maize and Blue.

The ball-hawking backer is a disruptive force on the football field who often utilizes his self-reported 4.56 40 speed to track plays from sideline to sideline. At the same time, his high football IQ and love for the physical side of the game might be even bigger attributes.

Lavey lit up ball carriers an astonishing 200 times last season en route to leading his club to its third consecutive state title game. Along the way he also caught the attention of a number of big-time college coaches. Each time a new suitor joins the fray, he begins gathering as much information on them as possible. A handful have already received unofficial visits, and his most recent trip took him back up to Ann Arbor.

Sports Advertising — The Place to Be This Month

As the CEO of a growing sports social network, www.fanfuego.com, I am constantly asked about advertisers and sports fans.  Let me tell you that advertisers LOVE sports fans, because sports fans are passionate, they love their sports, and they love to spend money.  Nielsen just came out with a quick report on teh NCAA Basketball Tournament and I want ed to share their finding with you.  As all of you know the NCAA Hoops Tournament, March Madness, is one of the most celebrated sporting events in the U.S, providing a tremendous opportunity for advertisers to reach a wide and relatively affluent audience.

Nielsen’s service, the PDF Guide To March Madness, tracks a range of consumer and media information surrounding the event including advertising trends and demographic reach of the multi-week event. Ad buys for CBS’s coverage of the NCAA Tournament have risen steadily over the last five years – from $434 million in 2004 to $580 million in 2008 – a surge of almost 34 percent — this is big business!.  Spending for the Final Four Championship game has grown 47 percent over the last five years.  Last year’s final game saw $97.5 million in advertising, with the cost of a 30-second commercial over $1 million.

Over the last five years, General Motors has spent the most on ads with a total of $317 million. Last year, the auto company was the top spender, with $64.7 million in spending.

Top NCAA Advertisers

The automotive category was the top-spending category for each of the last five years.  Last year, automotive was top, followed by financial – investment services, fast food restaurants, wireless phone services and beer.

Scoring With Fans?

Are these advertisers reaching their targets?  According to Scarborough Sports Marketing, a joint venture between Nielsen and Arbitron, the answer is a resounding “yes.”  Viewers and listeners of the tournament are likely to be male, educated and married.

Here are some more interesting facts from Nielsen:

An NCAA Fan Is…

  • 10 percent more likely to have visited a casino in the last year
  • 17 percent more likely own three or more vehicles in their household
  • An avid fast food consumer, and is 34 percent more likely than the average adult to have visited a fast food chain 10 or more times in a week
  • 33 percent more likely to have consumed any beer in the last month, with Bud Lite, Budweiser and Corona the leading brands in the light domestic,  regular domestic and imported categories.

Signing Day Brings No. 8 Class to U-M

Michigan landed another top 10 recruiting class this year, with new head coach Rich Rodriguez only having about 8 weeks to recruit. (Interestingly, I don’t see my friend Joe Riccardi’s Florida Gators (who Michigan beat 41-35 in the Capital One Bowl) in the Top 10 this year…hmmmmm)

michigan football Michigan’s class includes standouts such as Houston running back and YouTube sensation Sam McGuffie, offensive linemen Ricky Barnum of Florida and Grand Haven’s Dann O’Neill, defensive backs Boubacar Cissoko of Detroit and New Jersey’s Brandon Smith. Wide receiver Darryl Stonum of Texas, who is a part of the class, is already enrolled in classes and working out in Ann Arbor. While Rodriguez didn’t sign Pryor yet, he did add a quarterback — Justin Feagin — to a team lacking depth at the position because freshman Ryan Mallett transferred to Arkansas.

The Michigan list is here.

Mike Spath, of Thewolverine.com commented: “I was pretty impressed. They haven’t had a signing day quite like this in a while. In 2003 they got three kids to commit on the final day but since then they’ve only had one or two kids the past couple years. This year they got four on Signing Day. They missed out on a couple kids here and there and are still waiting on National Number One recruit Terrelle Pryor. Overall I think they did a great job. Offensive line they’ve got six guys who can come in. The one thing they needed was a quarterback and they got a kid Justin Feagin who looks a lot like Pat White from West Virginia. If they don’t get Pryor they have Feagin, who can compete with playing time with Steven Threet.”

Jeremy Crabtree, of Rivals.com added: “Michigan has to go down as the nation’s biggest surprise ending. They came out and pulled some rabbits out the of the hat. I’ve been a big Roy Roundtree fan. They met a lot of their needs on the defensive side of the ball…Some very talented linemen. It’s a top 10 class for a reason. I liked what they did by meeting their needs.”

Scout.com Top 10 Recruiting Classes List:

1. Alabama .

2. Notre Dame

3. Miami (Fl)

4. Georgia

5. Florida State

6. LSU

7. Ohio State

8. Michigan

9. UCLA

10. Clemson

Source: Scout.com