21st Annual Super Bowl Ad Meter results
What do you think? Do you agree?
How TV’s most expensive commercials scored with USA TODAY’s Ad Meter focus groups:
(Click here to watch the ads and rate them yourself.)
| How Super Bowl commercials ranked: | ||||
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| 10 most popular | ||||
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| Advertiser | Description |
Sec. |
Qtr. |
Score |
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| Doritos | Crystal ball sees free Doritos. |
30 |
1st |
8.46 |
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| Budweiser | Clydesdale’s romance with circus horse. |
60 |
2nd |
8.42 |
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| Budweiser | A Clydesdale can fetch. |
30 |
2nd |
8.26 |
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| Bridgestone | Mr. and Mrs. Potato Head take a drive. |
30 |
2nd |
7.83 |
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| Doritos | Superpowers of Doritos’ crunch. |
30 |
2nd |
7.79 |
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| Cars.com | Cocky overachiever needs help buying a car. |
60 |
2nd |
7.78 |
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| Pedigree | Dog is better pet than an ostrich or rhino. |
30 |
2nd |
7.71 |
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| Pepsi-Cola | Mix of Forever Young with old and new images of Bob Dylan and Will.i.am. |
60 |
1st |
7.65 |
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| Castrol | Grease monkeys and Castrol Edge keep car running smoothly. |
30 |
2nd |
7.56 |
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| Bud Light | Corporate bean counter proposes no Bud Light at meetings to cut budget. |
30 |
1st |
7.49 |
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| Coca-Cola | Bugs make off with a guy’s Coke. |
60 |
3rd |
7.48 |
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| Audi | Transporter actor Jason Statham in time travel chase in progressively better cars. |
60 |
1st |
7.44 |
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| CareerBuilder.com | When you know it’s time to get a new job. |
60 |
3rd |
7.37 |
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| Cheetos | Pigeons attack gabber on cell phone. |
30 |
2nd |
7.35 |
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| Budweiser | Tale of Clydesdale emigration from ancestral home in Scotland. |
60 |
3rd |
7.32 |
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| E-Trade | Babies discuss “brutal” economy and E-Trade. |
30 |
2nd |
7.27 |
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| Bridgestone | Space travelers visit Saturn. |
30 |
3rd |
7.27 |
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| Coke Zero | Steelers safety Troy Polamalu parodies classic Mean Joe Greene ad. |
30 |
4th |
7.27 |
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| Bud Light | Conan O’Brien agrees to do Bud Light ad thinking it will air only in Sweden. |
30 |
1st |
7.25 |
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| Pepsi Max | “I’m good,” say battered guys. |
30 |
2nd |
7.12 |
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| Monster.com | See wrong end of moose in old job. |
30 |
3rd |
6.95 |
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| GE | Clean wind energy. |
30 |
4th |
6.87 |
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| Sony | Movie: The Year One. |
30 |
1st |
6.79 |
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| Universal Studios | Movie: Land of the Lost. |
30 |
2nd |
6.78 |
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| Walt Disney Studios | Movie: Up (3-D film from Pixar). |
30 |
2nd |
6.74 |
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| Denny’s | Tweaks rival’s fancy pancakes, offers everyone free Grand Slam breakfast. |
30 |
3rd |
6.62 |
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| NFL | Saints’ Usama Young and dad talk about teen job as snow-cone vendor. |
60 |
4th |
6.60 |
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| GE | Scarecrow sings about smart electrical distribution grids. |
30 |
4th |
6.46 |
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| Walt Disney Studios | Movie: Race to Witch Mountain. |
30 |
3rd |
6.38 |
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| Taco Bell | Young guy is overeager for Taco Bell date. |
30 |
4th |
6.34 |
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| Hulu | Alec Baldwin: TV makes brain mush. |
60 |
4th |
6.29 |
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| Teleflora | Boxed flowers can insult your Valentine. |
30 |
2nd |
6.25 |
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| Bud Light | Two skiers compare smooth beer to smooth and not-so-smooth skiers. |
30 |
2nd |
6.20 |
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| Sony | Movie: Angels & Demons. |
30 |
1st |
6.14 |
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| Paramount | Movie: Star Trek. |
30 |
2nd |
6.14 |
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| Bud Light Lime | This beer creates summer in all seasons. |
30 |
4th |
6.09 |
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| Kellogg’s Frosted Flakes | Run-down field becomes lush playground. Tony the Tiger does cameo. |
30 |
3rd |
6.08 |
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| Paramount | Movie: Transformers: Revenge of the Fallen. |
30 |
3rd |
5.93 |
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| Coca-Cola | Coke transforms monster avatar into a pretty girl. |
30 |
3rd |
5.71 |
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| H&R Block | Grim Reaper unhappy with accountant. |
30 |
2nd |
5.69 |
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| Universal Studios | Movie: Fast & Furious. |
30 |
2nd |
5.66 |
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| GoDaddy.com | Guys fantasize about shower scene. |
30 |
2nd |
5.62 |
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| Cash4Gold.com | Ed McMahon and MC Hammer trade gold mementoes for needed cash. |
30 |
4th |
5.58 |
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| Gatorade | Tiger Woods and others talk about G. |
30 |
2nd |
5.51 |
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| Pepsi-Cola | Saturday Night Live‘s MacGruber changes name to PepSuber. |
4th |
5.48 |
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| GoDaddy.com | Danica Patrick says she “enhanced.” |
30 |
4th |
5.11 |
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| 5 least popular | ||||
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| United Way/NFL | Promotes youth fitness program. |
10 |
2nd |
5.10 |
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| Hyundai | Rivals unhappy Genesis sedan named Car of the Year. |
30 |
2nd |
4.98 |
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| Toyota | Diversity of new Venza’s appeal. |
30 |
1st |
4.89 |
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| Hyundai | Assurance program lets buyers return car without credit penalty if they lose job. |
30 |
4th |
4.68 |
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| Vizio | Flat-panel TVs. |
30 |
4th |
3.77 |
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