Tomorrow, Starbucks will raise its coffee cup in honor of the daily grind by offering customers a break – a coffee break. On Thursday, March 15, 2007, from 10 a.m. to noon, complimentary, tall (12-ounce) cups of brewed coffee will be served in participating Starbucks stores across the U.S. and Canada. “The Starbucks Coffee Break is about more than just enjoying a great cup of coffee,” said Brady Brewer, director of Marketing, Starbucks Coffee Company. “In today’s hectic, overscheduled world, it’s a reminder to take a break from your day to catch up with a friend or colleague. People connect with each other every day at our coffee houses and our Coffee Break is just one more opportunity for them and others to do so.
”The Starbucks Coffee Break is coming at just the right time, according to a recent survey conducted by StrategyOne. America’s morning coffee ritual is usually due for a “second cup” before noon as more than half (55 percent) say they need a coffee break before lunch. The reason? Half of survey respondents (50 percent) cite the need to “revitalize and refresh.” “Starbucks can think of no better way to ‘refresh and revitalize’ than by indulging customers with the high quality and unique taste profile of our freshly brewed coffee served during The Break,” added Brewer. Americans surveyed also are quick to recognize the people who really deserve a coffee break – but can’t find the time to get away. While teachers and stay-at-home parents tied for the title of most worthy of a coffee break (19 percent each), several other professions topped the list, including police officers (16 percent), nurses (15 percent), fire fighters (10 percent), and airline pilots (10 percent).
Starbucks also announced the return of Leprechaun Latte at select locations. Available only between the period of February 15 through March 17, 2006, the green-colored froth benefits Jumpstart, a national children’s charity focused on literacy. Leprechaun Latte is a peppermint mocha flavored beverage topped with green whipped cream. First introduced in 2002, the Leprechaun Latte was initially available in one downtown Boston store. The popular offering is now enjoyed by customers throughout New England and has become a highly anticipated beverage for Starbucks each St. Patrick’s Day season.
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