Podcasting for Churches: Lessons from the Field August 4, 2006
Posted by Steve in : Uncategorized, Weblog, Inside Park, Technology , trackbackAbout six months ago, the communications team that I am a part of at Park Community Church began to set out on a journey to update our website. Key elements of the update included a new home page, an online calendar, a summary of events that we call “the Quick Six” and the ability to offer people multiple ways to get our Sunday message.
Today I’d like to report on our success to date. On the multi-message delivery methods, we revised our audio messages and created video files of each Sunday. We have found that Sony Sound Forge (audio) and Sony Vegas 6 (video) have given us unbelieveably clear sound and video with smaller files.
We relaunched the new site on June 15th and have tracked our website downloads since then. We were only able to install a statistics package on our Feedburner feed 7 days ago. Here are the statistics…………..
From the website:
1,607 downloads in 7 weeks, almost evenly split audio versus video, which work out to an average of 229 website downloads per week
From I-Tunes:
157 downloads in seven days
The lessons that we have been learning:
People want different venues to get their message. We know that people check out our church by listening to our messages. We know that people who miss a Sunday listen or view the message via the website. We also know that others who used to go to Park get the message that way.
If you build it, they will come. We spent a considerable amount of time and effort to design and develop the message downloading, (including sound and video quality) not knowing whether anyone would utilize the technology. Our website users showed us that they appreciate easy and useful information.
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