Superstar Blogger Changes Horses

JUNE 21 — How can you tell that blogging has gone mainstream?  When a blogger leaves a company and the news is worthy of the Wall Street Journal homepage. In the world of blogging, few names conjure up superstar status like Robert Scoble. Word spread last week that Robert Scoble is leaving Microsoft for a position with a Silicon Valley start-up named PodTech.net. The story made high page one headlines in the Wall Street Journal.